Keeya Keys may not be a familiar name to most UK music fans; but with new track "Ruud", we have a feeling he will grab the attention of the masses.
"Ruud", named after former Dutch Footballer Ruud Gullit, provides a great introduction to this NSG-affiliated artist and the dark drill instrumental allows the MC to show off his rapid, relentless flow and skillful wordplay.
Keeya had been teasing his Twitter followers with the song for months and the brief clip had built very high anticipation; with fans itching for the 4play-produced track. Hopefully, "Ruud" will be the first in the line of bangers from Keys and will signal the beginning of a bright career.
